We’ve often questioned the wisdom of building a company around Navajo Tea. It’s completely unknown outside the Four Corners area of the US, and even within that small area it’s really only Navajo, Hopi, Zuni, and Pueblo people who are familiar with it. Forget the fact that nobody had ever cultivated it. And look past the minor detail that you can’t just order 50-pound bags of Navajo Tea seeds to begin doing so on a commercial scale. In the end, we knew we could compensate with a large marketing budget and years of experience in the tea industry…except we didn’t have those things either. Well, at least we were skilled farmers (insert laughter here)! Yet this much was and still is clear; Navajo Tea is so good that it should be enjoyed far beyond its geographic obscurity. So here we are.
Though the product is an herbal tea, the story is that of an entire people. A bold statement perhaps, yet it’s not very often that a single drink is so expressive of the people for whom it’s named. In many ways, we see Navajo Tea as more than a delicious and healthy drink; it’s Anthropology in a Cup.
We will, of course, tell the story of Navajo Tea and everything that makes it so unique and desirable. But that’s only a fraction of what we hope to accomplish with this blog. There’s much more at play here. We named our company after an amazing woman, our grandmother, Yanabah. You’ll learn why she so perfectly emulated everything good about Navajo culture and tradition. We’ll tell the stories of other Navajo people who are making a difference in their communities. We’ll showcase the beauty and mystery of the reservation. We’ll talk food, art, film, photography, society, and everything in between. And our commitment is to do all that through compelling content that is visually appealing and substantively worthwhile.
Lastly, we want to share our journey as a Navajo start-up company trying to grow. We’re passionate about entrepreneurship and feel it will improve the quality of life for Native Americans if we engage in it on a broad level. We hope that sharing our story, complete with struggles and triumphs, will invite other Navajo entrepreneurs-in-waiting to jump in and pursue their dream.
So keep in touch and be a part of our community by commenting and following this wonderful conversation. We’ll keep the content coming and if you have suggestions about things you would like this blog to cover, we’d certainly love to hear from you!
Owner, Yanabah Tea